Ireland’s Dragons Den – Episode 2
It’s the second week of Irish Dragon’s Den and I’m really enjoying it and getting into it so far. Here’s a breakdown of the main pitches.
Hen Party – http://www.hen-party.ie
Key people: Kate Hyde
First up was Kate from Hen-Party.ie, an online shop to buy everything you need for your hen party. Kate came across very passionate and energetic and I feel she did a super job delivery her pitch to the dragons. She did stumble a little bit when it came to the financial details, but overall she did very well. She was looking for €30,000 and got the full amount. She did have to give up 40% though. Overall a great pitch, and I have no doubt she will do very well for herself.
Children’s Safety Stabilizer system
Key people: Michael Houghton
Michael Houghton, a maintenance technician from the UK invented what he claims is an improved stabilizer system for children’s bicycles (a safety product that tilts when the child goes around corners to prevent falls). Michael was looking for €60,000 in exchange for 20% of his company but failed to win over any of the dragons with his invention. Sarah Newman made a very good point of children’s bicycles coming assembled with stabilizers already and wanting parents to pay for his product won’t get much attention. Part of Michael’s marketing plan was to distribute flyer’s to houses and this didn’t impress the dragons at all.
Sal’s pizza - http://www.salspizza.eu
Key people: Tony Frattaroli
Tony was looking for a modest €30,000 for 15% of his business. Tony’s idea was one of those gems that are really good, you might glance over and not take seriously. His plan was to create, deliver and sell pizzas to the untapped rural Ireland districts, eventually expanding to other parts of the country and possibly franchising the business. Tony’s pizza recipe comes from Italy and this is definitely one to watch out for. There were a few issues raised regarding Tony not being registered with the health board, but he was adamant that his company was not operating illegally and that he had lengthy talks with the health board about this. Tony failed to get any investment from the dragons but I feel this idea is a winner and we will be hearing more about Tony over the coming years.
Kaylite – http://www.kaylitebags.com/
Key people: Adrian Keegan
Kaylite is a lighting device for handbags that allows women to easily find their miscellaneous items in darkly lit places or at night. Adrian’s pitch wasn’t particularly polished but he did get two offers from the dragons. Sean Gallagher made a very smart move, he made an offer of the full amount but wanted rights to overseas too instead of just Ireland. Adrian, didn’t go ahead with Sean and instead went with Bobby Kerr.
Overall this week’s show was very good fun to watch and alot better over last week’s starting show. I was glad to see an Internet company getting investment and seeing the show’s dragons loosen up alot more. Looking forward until next week.